Digital Marketing / Online / Online Marketing are one of the most used terms of the profession today. However, it is sadly just a number of jargon for most of people who hear it and employ it to convey their view. What exactly is digital marketing and what part of it essential for today’s business customer? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in actual fact marketing of your product or service onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is this task. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is really a wider concept as compared to social media marketing in the sense that, all user generated content platforms are available digitally i.e. online. However, there are other platforms that get into digital marketing aside social media advertising and marketing.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is actually a way to get higher rankings in the search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it can help stand out on the list of sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it for you to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple cases. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy all of them so as support keep reminding them relating to visit to price of running.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Web marketing experience, a campaign needs to be developed using all of the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771